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‘Universal ScreenPlay’ app at Universal Studios Florida

Updated: 4 April 2013 02:11:31 AM

Universal Parks & Resorts have just launched an augmented reality “Universal ScreenPlay” app that is available to download for free at iTunes and Google Play for Apple and Android devices respectively.

The app takes advantage of cutting edge technology and allows visitors to Universal Studios Florida to experience the park in a whole new way.

One of the most exciting features of the app is the 3d animation option. 

ScreenPlay Signs

Numerous ScreenPlay signs have been installed all around the park and can activate animations that you can view on your phone.

To do this, simply open the app and ensure that it can access your camera.

Then point your phone towards the sign or billboard and a 3D animation will begin to play.

Currently there are animations for Universal favorites like Jurassic Park, Jaws, Transformers and Back to the Future.

Universal ScreenPlay Features

The new Universal ScreenPlay app also allows you to create personalized postcard starring you and popular characters from Universal movies and send them to family and friends via Facebook or Twitter.

The app also gains you access to special content from the park and includes interactive games that you can play with your friends.

This level of augmented reality is unprecedented in the theme park industry and will add an entirely new dimension to the theme park experience.

Currently, the ScreenPlay app is only supported at Universal Studios in Florida.

Free download from Apple Store here.

Android users can go to Google Play store.

 

By Marie Ospina

Find me on Google+

Location

Universal Studios
6000 Universal Boulevard
Orlando, FL 32819
(407) 363-8000

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