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Daytona Rising at Daytona International Speedway

The Daytona International Speedway is currently undergoing renovations to the tune of $400 million.

These updates aren’t necessarily aimed at teaching and old dog new tricks, but polishing your silverware.

The modernization of this iconic speedway is welcome and will keep it at the forefront of and industry that is constantly trying to inject continued interest in viewing the live action.

Shiny New Things

When you go to an airport or multilevel sports complex you expect to traverse the floors via escalators or elevators.

For decades NASCAR fans at the Daytona International Speedway have not had that luxury.

Today there are 40 new escalators and 17 elevators that will make it easier for attendees to get to their seats.

This is only the tip of the iceberg in this vast update.

These escalators will be used to funnel traffic en masse in one way or the other during peak activity.

There are five (5) new entryways that funnel guests into the five towers –known as injectors- leading them to the concourse levels.

There are 11 new football field-sized concourses.

Each concourse will serve a number of purposes.

If you want to take a break from watching the race or just get out of the sun this is the place for you.

Social Component

There is also a social component to it.

There are bars, concession stands and seating areas available if you need a change of scenery.

Everyone with a smartphone has become familiar with using hotspots to consume data on their devices.

Free wifi coverage is now accessible through the complex.

You should have no trouble Tweeting, Instagramming and Facebooking your adventures at the speedway.

There are other technological upgrades within the next year.

Downsizing Capacity

The number of seats at Daytona has dropped, but this is not uncommon in an industry that has seen very little growth.

Multiple tracks, including Atlanta, Charlotte and Talladega, have all reduced their seating capacity.

Like these other tracks, Daytona is reducing backstretch seating by about 45,000.

The focus is shifting to the front stretch, which is almost a mile long.

The project will include 101,500 new grandstand seats and a brand new hospitality level for sponsor suites.

There is a different between watching a sport live and on television.

The only place where you can smell the rubber burning on the asphalt is at the speedway; you won’t get the same effect while watching the Daytona 500 from your couch.

If you have been to the Daytona International Speedway in the past you may want to look into scheduling your next visit soon, the changes made here will positively affect your entire experience.

As the renovations are completed you will see a Phoenix rise from the ashes in Daytona.

By Marie Ospina

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